5-09-2019 Lucky Piranha featured in scale mag
Pretty stoked about the feature of the new Lucky Piranha in the brand new SCALE mag. If you haven't ..more
31-07-2019 NEW LURE RELEASE
No other fish is apt to strike terror in the hearts of those who enter the jungles of the Amazon ..more
22-07-2019 New Stickers!
Our new die cut vinyl stickers arrived! :) Water & UV proof so perfect on your boat & gear. We will ..more
7-06-2019 New merchandise shop launched
We have some exciting news: Our new merchandise shop just launched. If you are looking for a new ..more
29-05-2019 New vid by the guys from Kanalgratis
Check out this cool new vid from the guys at kanalgratis.se demonstrating the power of the Rat in ..more
1-03-2019 New 2019 model - The Lucky Rat
The Lucky Rat is the newest addition to the Lucky Lures family. For a long time we wanted to create ..more
16-05-2018 New foldable rulers are back in stock
New foldable rulers are back in limited stock & with a fresh new design made by @pikehunternick - ..more
6-03-2018 UPDATE MARCH 2018 - Shop open for new orders!
As we are finally catching up on all preorders from last year we have just reopened the ..more