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7-02-2021 Arowana Dragonfish V2 Release
Twelve years after the release of the first Arowana Dragon it is time for a remake in style. There is something magical about arowana's. The way they swim - gracious, almost arrogant. Ready for the strike. The Dragon fish. For the Chinese and those of related cultures, the dragon is a symbol of good luck and prosperity. In the eyes of the Chinese, the dragon fish has the appearance and majesty of the Chinese Dragon, especially the large scales and barbels. Arowanas are also used for feng shui to bring good luck. Said to snatch monkeys from trees in the jungles of the Amazon and tropical waters. So lets see how our local pike will react to this arrogant invading species. ;)


1-02-2021 New Co-Op projectlure launched
Proud to announce the release of a new co-op lure. The Lucky Rat Streamer is a collaboration project between me and my Dutch friend and tying artist Henk Graafsma of Art of Fishing. This articulated streamer has a solid resin weighted head, custom airbrushed and topcoated with epoxy is finished off with different layers of bucktail in colors that match the body. After the first part, there is a second body consists of seral layers of bucktail. At the back a replaceble softbait tail for deadly slow fishing. Two treble setup: One on the belly of the Rat head and one attaced to the softtail with a custom screw.


13-06-2020 Hail to The Silver King!
One of the most impressive and beautiful game fish on the planet is now entering the Northern waters to seduce the meanest and baddest pike of them all. This one is for the fishermen that want to catch the monster of the lake.

9-12-2019 Holiday Offer
Looking for a special Gift for upcoming Holiday Season? Look no further and check out these lures we currently have in stock. These can be sent out asap and we will will include a free Lucky Pike keyhanger (value of €30,-). All lures will be boxed in our new deluxe smoked pine gift cases and a assortment of die cut vinyl Lucky Lures stickers are of course included. Limited stock available!

5-09-2019 Lucky Piranha featured in scale mag
Pretty stoked about the feature of the new Lucky Piranha in the brand new SCALE mag. If you haven't yet - go check it out. Its a masterpiece.


31-07-2019 NEW LURE RELEASE
No other fish is apt to strike terror in the hearts of those who enter the jungles of the Amazon like the razorteeth Piranha. Our Northern Pike however is not impressed and not happy at all about this cocky little carnivorous invading species! So, they hunt them down without mercy to show them who's king of the Northern waters. Meet the newest swimbait in our collection - The Lucky Piranha


22-07-2019 New Stickers!
Our new die cut vinyl stickers arrived! :) Water & UV proof so perfect on your boat & gear. We will include a set with any lure order as long as they last.


7-06-2019 New merchandise shop launched
We have some exciting news: Our new merchandise shop just launched. If you are looking for a new Lucky Cap, Hoodie or T-shirt for your upcoming fishing adventures --> Go check it out!


29-05-2019 New vid by the guys from Kanalgratis
Check out this cool new vid from the guys at kanalgratis.se demonstrating the power of the Rat in beautiful Sweden. :)


1-03-2019 New 2019 model - The Lucky Rat
The Lucky Rat is the newest addition to the Lucky Lures family. For a long time we wanted to create a surface swimming rat that can be easily cast and also trolled. Featuring a lipless design, a soft yet durable and replaceable silicone tail and last but not least a top hook rigging system with a magnet holder for fishing over weeded areas. Read More


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