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7-06-2019 New merchandise shop launched
We have some exciting news: Our new merchandise shop just launched. If you are looking for a new Lucky Cap, Hoodie or T-shirt for your upcoming fishing adventures --> Go check it out!

29-05-2019 New vid by the guys from Kanalgratis
Check out this cool new vid from the guys at demonstrating the power of the Rat in beautiful Sweden. :)

1-03-2019 New 2019 model - The Lucky Rat
The Lucky Rat is the newest addition to the Lucky Lures family. For a long time we wanted to create a surface swimming rat that can be easily cast and also trolled. Featuring a lipless design, a soft yet durable and replaceable silicone tail and last but not least a top hook rigging system with a magnet holder for fishing over weeded areas. Read More

16-05-2018 New foldable rulers are back in stock
New foldable rulers are back in limited stock & with a fresh new design made by @pikehunternick - thanks man they look awesome! 😎👍🏻 of course they are prepared for the big ladies in 150 cm length.

6-03-2018 UPDATE MARCH 2018 - Shop open for new orders!
As we are finally catching up on all preorders from last year we have just reopened the webshop for accepting new orders! Please Note that the shipping note of estimated shipping by end of june/july does apply only to new orders. If you placed a pre-order before you will be contacted shortly.

Many Thanks for your support & patience!

28-04-2017 UPDATE APRIL 2017
After a big renovation lasting many months, we are now finally back to making lures in the new home & workshop. The last two months we have been very busy working on the first preorders. As we still have many to make the web store is still not acepting new orders, but we hope to reopen the shop very soon. If you like to place a preorder for coming series or have any question just ask.

Big thanks for your patience & support


4-05-2016 Scale magazine
Pretty stoked about the article in the black edition of scale magazine of the se lucky trout.

29-10-2015 Sportfishing and fishingboat Fair Utrecht 2015
Friday 30 october to Sunday 1 november the biggest Sportfishing and fishingboat Fair of Europe will take place at the jaarbeurs Utrecht. We will be here so come by and take a look. You can find us at the stand of LureParts - Stand No. 14

I am proud to announce the release of the newest addition to the arsenal - The Lucky Roach.

22-04-2015 Strike! Underwater footage at its best.
Sean Wit managed to shoot some amazing underwater footage of massive pike hitting the V2 & Lucky Perch. Take a look!

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